Shanghai Bookstore 上海书城

Xinhua Media is the book publishing and newspaper operations across two areas, the first company to achieve the listing of state-owned publishing and media enterprises , but also the 2013 Nian 10 Yue set up the Shanghai newspaper group's only major listed companies and capital platform. The company has formed book distribution, newspaper and periodical management, advertising agency, e-commerce and media investment and other business sectors. Shanghai Xinhua Media Chain Co., Ltd., the main body of its book distribution business, is the only company in Shanghai that uses the collective trademark " Xinhua Bookstore " . All Xinhua Bookstores, Shanghai Bookstore, and nearly one hundred direct sales outlets, and also have the right to distribute primary and secondary school textbooks and technical secondary school textbooks; the company also owns "News Morning News" advertising agency rights and "Shanghai Students English News" and other newspapers The right to operate has a high reputation and influence in Shanghai. Xinhua Media is positioned as a diversified modern media enterprise group, relying on the development opportunities of deepening the reform of the cultural system, following the development trend of the cultural media industry, and striving to become a listed cultural media with a more complete industrial chain, a more competitive format, and a stronger profitability. enterprise. The core competitiveness of Xinhua Media in the national news publishing industry lies in its loyal reader base, huge distribution network and superior network location, the advantages of chain channels, the advantages of business resources for the distribution of primary and secondary school textbooks, and the subsidiary of Shanghai Poster Industry Group The brand resources of high-quality media and the commercial value released by the authority and influence of traditional mainstream media. At the same time, in the exploration of the transformation of physical bookstores, we insisted on promoting the transformation of our own development mode through reforms, using our own brand resources for in-depth transformation, and adjusting and optimizing the business structure through content innovation, model innovation and technological innovation, so as to satisfy the basic cultural consumption of the masses. At the same time, it further meets the requirements of diversified development trends.